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Labels: Appearances, Ninja Turtles, Videos

Ellen K nominated Brian Austin Green and Megan Fox to do the ALS ice bucket challenge!

Labels: General News

Cowabunga, dude. It looks like the Teenage Mutant Ninja Turtles are here to stay. On the heels of a $65 million opening weekend, Paramount Pictures and Nickelodeon Movies on Sunday announced plans for Teenage Mutant Ninja Turtles 2, with a release date of June 3, 2016.

Michael Bay will return to produce with his Platinum Dunes partners, and Turtles writing team Josh Appelbaum and André Nemec are on board to pen the sequel script and executive produce. The statement did not specify whether or not Jonathan Liebesman would return to direct.

“To know moviegoers are embracing the Turtles with such enthusiasm is everything that we and all our filmmakers have been hoping for,” said Paramount chairman and CEO Brad Grey in a statement. “We are thrilled with this weekend’s result, the enduring power of this franchise, and the opportunity to make another one.”

“Launching a new take on the Turtles into the feature film world was a daunting task,” added Adam Goodman, president of Paramount’s Film Group, “because as fans of them ourselves, we felt a great responsibility to ensure audiences were going to experience everything they loved about the Turtles, while also getting to see them brought to life in a way they had never been seen before. The result exceeded our high expectations and the response to the film is beyond great, making it all the more fun to get started on the continuation of their story.”

The 2016 slate is still filling out, but Paramount’s June release date would put TMNT 2 up against Sony’s raunchy animated comedy Sausage Party. But, perhaps more important, it’s one week after the scheduled arrival of X-Men: Apocalypse.


Labels: Ninja Turtles

As the Teenage Mutant Ninja Turtles slice their way through domestic box office this weekend with a potential $65M, Leonardo, Michelangelo, Donatello and Raphael are bowing in 19 overseas markets with a cume of $12M through Friday. The Paramount Pictures and Nickelodeon Movies reboot is being led by Russia with a two-day cume of $5.5M. This is getting to be a serious trend, with Russia the lead debut market for several movies this year, including last week’s Guardians Of The Galaxy and the week prior’s Hercules. Despite ongoing diplomatic issues, and the potential for a cap on Hollywood imports down the line with Vladimir Putin having banned food imports from the West this week, Turtle soup wasn’t on the menu.

TMNT also opened in Mexico on Thursday and has a two-day cume of $2.6M. Elsewhere, it had a $310K Friday in Taiwan and earned $285K in Indonesia. Megan Fox, Will Arnett, William Fichtner, Danny Woodburn, Abby Elliott, Noel Fisher, Jeremy Howard, Pete Ploszek, Alan Ritchson and Minae Noji star in the Michael Bay-produced film that’s directed by Jonathan Liebesman. Previous adaptations of the comic series include 2007’s animated TMNT on a budget of $34M, which made about $95M worldwide (with about $13M less internationally than in North America), and 1990’s Teenage Mutant Ninja Turtles, budgeted at about $13.5M, with a little over $200M in global box office. That film made twice as much domestic as overseas, but those were the days before the powerhouse, if sometimes fast-burn, markets such as Russia, China, and Korea rose to their current prominence. I’ll have expanded numbers tomorrow on Turtles and the other major new entry Into The Storm (which also bowed in Russia). We’ll also find out how Lucy is continuing to fare in France after giving Luc Besson his best opening ever on Wednesday, and we’ll check in with The Inbetweeners sequel in the UK, where the movie broke the all-time comedy debut record earlier this week.


Labels: Ninja Turtles

Paramount’s (Viacom, Inc.) Teenage Mutant Ninja Turtles turtle-powered its way to a terrific $25.6 million opening Friday, including $4.6m on Thursday. Brief digression: For a summer box office that’s allegedly in some kind of slump, this is the fourth week of terrific debuts for the would-be new release. Will pundits still cry foul if this August turns out to be the biggest on record? Anyway, Teenage Mutant Ninja Turtles, the $125m franchise reboot produced by Michael Bay, directed by Jonathan Liebesman, and starring Megan Fox, was projected to open at around $40-$45m over its debut weekend. But even with poor reviews and Guardians of the Galaxy offering buzz-stealing competition, the TMNT revamp is on track to earn around $60m-65m for the weekend. This is frankly the kind of “We should have seen this coming!” box office surprise that makes this game fun.

The big question for the weekend is how much the film plays like a kid-centric hit (with really strong Saturday matinee business and thus a higher multiplier) or a general hit (with the now standard 2.5x multiplier). 2.5x gives the film a robust $64m while 2.75x gives the film a somewhat insane $70m for the frame. But either way this is a dynamite debut weekend for a project that was the object of scorn from the moment of its inception. What was Paramount’s marketing strategy? No Fear. They didn’t respond to critics and pundits decrying Michael Bay as the ruiner of childhoods, the weird new designs, or who was or wasn’t playing Shredder and if the turtles were or were not aliens. Paramount knew that the vast majority of moviegoers (and in this case younger moviegoers who discovered the title characters through the newest animated incarnation) weren’t going to care about that stuff, even if a clearly “tinkered and re-shot in post production” final product implies that someone did.

Paramount also deserves kudos for a relatively restrained and exquisitely timed campaign. They dropped the first teaser on the opening weekend of Captain America: The Winter Soldier, guaranteeing that most of the $95 million-worth of ticket buyers saw the teaser to the upcoming TMNT movie. Then they waited, not dropping another wholly new trailer until the end of June right in time to be attached to their own Transformers: Age of Extinction, guaranteeing that every single ticket-buyer to Michael Bay’s fourth robot-smashing adventure would see the second TMNT trailer. Other than that, it was just a few TV spots and a well-timed “Shell Shocked” rap video that brought back nostalgic memories (and thus free advertising surrounding the new film) for Vanilla Ice “Go Ninja, Go!” rap video for Teenage Mutant Ninja Turtles II: The Secret of the Ooze back in 1991.

Paramount knew the characters are iconic enough to drive the curious, the fanatic, and the general movie goer into the theater with the same indifference to critical notices that drove Transformers 4 to a $100m debut. The only “flaw,” is that the film needlessly ended up with a PG-13, as the picture could have played even stronger to even younger children with a mostly-appropriate PG rating. Still, it was a pretty terrific campaign, certainly out in full force via various tie-ins (Pizza Hut, Pringles, etc.) and cross-promotions, but it was able to saturate the demographics and make everyone aware of the film without blatantly revealing much of the film’s plot or visual beats. The film played 61% male and 55% over-25 years old.


Labels: Ninja Turtles

Labels: Appearances, Videos