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Megan Fox is the first female lead celebrity in a Call of Duty spot!

megan-fox-call-of-duty-hed-2013

IDEA: What happens here, stays here … particularly if the city crumbles to the ground.

72andSunny travels to a bombed-out Las Vegas for its latest jaw-dropping, live-action trailer, breaking this coming Saturday, for Activision’s Call of Duty. This spot, for Ghosts, the 10th game in the franchise, marks the fourth year of the theme “There’s a soldier in all of us.” The ads have been creatively stellar for years—from TBWA’s 2010 Black Ops spot with Kobe Bryant and Jimmy Kimmel through 72’s trailers for Modern Warfare 3, with Jonah Hill and Sam Worthington, and Black Ops II, with Robert Downey Jr. They’ve also been enormously effective, winning 2013’s Grand Effie and Adweek’s Brand Genius award for Activision CMO Tim Ellis.

The new spot, “Epic Night Out,” follows the same general creative path as the earlier spot—unexpected celebrity cameo, potent music, flashy action that mimics the emotion of playing the game—but brings new insights, new toys and a new tone supplied largely by a Frank Sinatra soundtrack.

“Each year we want to shock and awe our audience and the world,” said Ellis. “And we feel like this is the best work we’ve ever done.”

FILMING/TALENT: Director James Mangold shot the spot over seven days, re-creating Vegas on the Warner Bros. lot and filming the Arctic scenes at an airport in Burbank, Calif., and the space footage on a blue screen.

For the friends, the agency looked for a mix of ethnicities and types—alpha male, prankster, etc. “We thought about the pros and cons of having four guys you know, or four guys you don’t know,” said Cole. “I think an important question with these [ads] is: At what point might a famous personality overshadow the story we’re trying to tell, or the connection we’re trying to make? This year it’s four guys you probably haven’t seen, even though they’ve had roles in Hollywood.”

Fox’s scene is all of 10 seconds long, but she’s the first woman to be the lead celebrity in a Call of Duty spot. “She’s fun, she’s sexy, she’s cool, she’s badass, she’s recognizable around the world. And the role was fun,” said Cole.

“Video gaming isn’t just about dudes today,” said Ellis, adding that he generally looks for “unpredictable” stars who don’t do a lot of ads.

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Labels: Call of Duty, Campaigns

I’ve opened a new fansite dedicated to actor Stephen Amell. Stephen is well known as Oliver Queen in the CW series Arrow!

Samell

Labels: Uncategorized

Megan Fox, Brian Austin Green and their son Noah were spotted having dinner yesterday (October 15th) in Los Angeles.

Labels: Brian Austin Green, Candids, Photos

Superherohype has a poll on their website for “Which of the following 2014 releases are you looking forward to the most?” and ‘Teenage Mutant Ninja Turtles’ is listed! Head over to their website and vote for TMNT! It’s on the main page on the right hand side.

TMNT

Labels: Fun Stuff, Ninja Turtles

Megan Fox ranked #11 in 2013 Empire’s 100 sexiest Movie Stars poll. To see the entire list go here.

She gets a bad rap for being a Michael Bay fantasy icon in Transformers, and while she hasn’t yet found the perfect role where she doesn’t simply rely on her looks, she’s done decent supporting work riffing on her own hotness in This Is 40, How To Lose Friends And Alienate People and Friends With Kids. Plus, while the film itself didn’t quite gel, Jennifer’s Body gave her more of a chance to do something different – and she embraced it.

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Labels: Fun Stuff, General News

I’ve added 27 outtakes of Megan Fox posing for Alexei Hay’s back in 2009.

  • Photoshoots > Photoshoots from 2009 > Alexei Hay
Labels: Photos, Photoshoots